Branding + Menu Redesign
Client | The Mellow Mushroom
Year/Medium | 2016 / Print
Tools | Illustrator, InDesign, Photoshop
Description | The Mellow Mushroom is a pizza restaurant chain that has dozens of locations across the US. The restaurant's 70's psychedelic personality inspired the rebrand. The new menu and build out is designed in an optical illusion style of line work that capitalizes on the psychedelic trait the restaurant is known for, as well as keeping it playful and light hearted, like the attitudes of the founders of the franchise.